even me

Michael was asked to develop a visual language, label designs and large format posters for a new wine brand called “EVEN ME”.

“You know when a group of people are invited to a party, and your response is ‘Even Me?’. When someone announces that the group is hungry, and you reply ‘Even Me!’. When the sign says that everyone is welcome and you think ‘Even Me’. Even Me is for everyone. And these ridiculously easy drinking treats makes wine accessible to everyone...even me.”(Cape of Good Wine via Instagram)